Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo

Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet.

Olaplex is the original patented and proven technology that helps in repairing, rebonding, and strengthening the hair from the inside out.